Describe your personal style.
Feminine and free-spirited, with a dash of bohemia. For work, I like to keep it minimal and chic with nicely cut denim and a big blouse, while at the weekend, I veer towards loose, cool cottons and linens.
Do you enjoy shopping
the high street?
Lately, I’ve cut back on my shopping spend, especially on the high street as I became uncomfortable with the impact of fast fashion on the world. However, nothing beats the thrill of discovering something special, especially when it’s affordable. But I’m always careful to shop responsibly.
Do you have a trend hit
list for the new season?
I’m a bit of trend dodger.
I love to be inspired by the runway but I’m not a fan of wearing exactly what everyone else is wearing. I tend to stick to my own style codes, which this season will include chunky cardigans, leather trousers and probably another white blouse.
How do you successfully shop the high street?
My job is to make clothes look good on the person I’m styling, regardless of the label or price, so I apply these principles to my own wardrobe. I treat my high street buys exactly as I would when buying a luxury item and ask myself: Will I get more than one wear out of it? Will the cut and fabric stand the test of time? Is it really worth the price tag? Do I feel good in it?
What do you avoid buying on the high street?
Fad trends. I’ve been there and done that when I was younger and I ended up with a wardrobe full of barely worn clothes to show for it. I also avoid designer copies, especially those of emerging brands that have been mass produced. There’s something ethically wrong with a superbrand imitating something that was created by a new designer who is trying to crack the industry.