Fashion Futures: How Saudi is giving young designers a new kind of creative freedom

The Kingdom of Saudi Arabia’s Ambassador to the United States of America, HRH Princess Reema Bint Bandar Al Saud, revealed details at the event
Share
Share
Fashion Futures: How Saudi is giving young designers a new kind of creative freedom

Fashion Futures, the two-day conference currently taking place in Saudi Arabia is aiming to foster and promote the kingdom’s burgeoning fashion industry.

Many notable names have jetted into Riyadh to speak at the event, including British designer Giles Deacon, Dutch couturier Iris van Herpen and American hijabi model Halima Aden.

HRH Princess Reema Bint Bandar Al Saud, the Kingdom of Saudi Arabia’s Ambassador to the United States of America, has also been sharing her insights, and during a speech in front of invited guests and young Saudi designers, implored the local design community to take advantage of the creative freedom now being offered to them. 

“The narrative has changed, it was magical and rich, but unfortunately at a certain point in our time due to the socio-political environment that we were living in, due to the politics of the environment, our culture was narrated with less colour and instead became a binary narrative of black and white,” she explained.

"When one goes into an isolation period, one’s colour of material, culture and fabric simply disappears. For 30 years the richness we saw was translated to this. But it was paused, it was simply paused, it was not extinguished, it was there, it was growing for the young generation who are going to take us from the binary black and white narrative back to embracing our culture of colour, joy, connectivity and activity.”

She also shared that the Ministry of Culture is of “service” to the next generation of designers, and would be doing everything in its power to help nurture a creative economy.

“Today is the launch of you, and all of us in the government telling you, come tell us who you are. Learn from our guests, be the future of not only fashion, but this country,” she added.

Photos: Instagram