Finally an It-bag big enough to fit more than just a lipstick

Kaia Gerber is a fan
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Finally an It-bag big enough to fit more than just a lipstick

Every now and then, an enticing Loewe bag pops up on our Instagram feeds – anyone recall Jonathan Anderson's cuboid Puzzle Bag, or the adorable Elephant Bag? Strutting on the Spring Summer 2020 runway, we spied another Loewe piece - the Balloon bag.

Using the highest quality napa calfskin leather, the bag is unlined - it's buttery soft inside and out - and available in three sizes,  small, medium and large, you can hold it in your hand, hang it low from your shoulders or wear it as a cross-body – it’s your call. 

Kaia Gerber for Loewe SS2020

The bag closes with a knotted leather drawstring which can be personalized with the Loewe Anagram Dice in any colour and style you fancy.

Supermodel, Kaia Gerber couldn't resist either. Often sporting the label, it's no surprise she was selected to star in Loewe's latest campaign, photographed by artist Fumiko Imano.

Photos: Instagram and supplied