Amidst the on-going pandemic, traditional fashion shows have turned to outdoor events and digital showcases to limit the physical attendance of guests. TikTok is immersing itself into the fashion world by hosting two fashion shows per week via livestream until 8 October as part of Tik Tok Fashion Month.
Brands are constantly looking for new ways to reinvent the fashion industry and with the rapid rise of TikTok during 2020, the app has become a go-to place for fashion and style. The official hashtag #TikTokFashionMonth has already amassed a staggering 1.5 billion views. CeCe Vu, the app's Fashion Content Partnerships Lead, mentions in a statement, “With the launch of our TikTok Fashion Month, this is just another way for our brand partners to leverage the platform's authentic and community-driven approach to showcase their art, creativity and personalities in a unique and truly TikTok way."
The JW Anderson collection reveal will take place on 28 September. Jonathan Anderson, Founder and Creative Director at JW Anderson states, “It's always been important for JW Anderson to work with new technologies and platforms. I think TikTok is challenging norms and innovating the [same] way JW Anderson does.”
The highlight of #TikTokFashionMonth is a special livestream on 8 October called TikTok Runway Odyssey, which will showcase Puma and Alice + Olivia and will be hosted by superstar TikTok creator Nick Tangorra.
Puma partnered with TikTok creators and designers for its exclusive collection, including Jufu, Ajani, Dominic Toliver, Taylor Cassidy and Makayla. Alice + Olivia has co-designed an exclusive collection with TikTok, to be modelled by TikTok creators such as Melanie and Miranda Wilking, Janette Ok, and Bria Jones.
Puma will donate $10,000 (approximately Dhs37,000) from the sales to the Equal Justice Initiative while Alice + Olivia will donate a portion of their sales to the CFDA (Council of Fashion Designers of America).
Stacey Bendet, CEO and Creative Director of Alice + Olivia comments, “I love the creativity it provides for brands in terms of sharing our clothes and connecting with our customers. Collaborating on a fashion week capsule to support inclusivity and diversity was really fun to work on and I can’t wait to see the content created with our designs!”
To keep up with the latest fashion and style trends, follow #TikTokFashionMonth, #GetTheLook and #Fashion101 on TikTok.
Photos: Instagram @fashionweek