It's been less than two years since Daniel Lee became Creative Director of Bottega Veneta, and his influence already spreads far and wide. Not since Alessandro Michele took the helm at Gucci, and Demna Gvasalia took the reins at Balenciaga have we seen a designer inject this much heat, this quickly, into a womenswear brand. He won not one but four accolades at December’s Fashion Awards (including Designer of the Year and Brand of the Year) – an unprecedented achievement for a fresh talent at the top. Not to mention he’s catapulted the heritage brand – now known on the ’gram as New Bottega – on to Lyst Index’s closely watched list of 20 Hottest Brands (with his padded sandal topping its list of hottest items) and racked up a fanbase that includes the most sought-after influencers (hi, Rihanna.) The Bottega Effect, as editors are calling it, is evident virtually everywhere you look, with one influential retailer even going as far as to reportedly ask designers to square off the toes of their footwear, mimicking the popular look of Lee’s cult, sell-out BV Lido sandals and Bloc Pumps.