For those unbothered by the wide-spread Coronavirus, interrupting the busiest month in fashion may seem extreme – however with over 210 cases confirmed in Italy, Giorgio Armani wasn’t taking any chances.
He decided that Armani’s Autumn/Winter 2020 show in Milan would happen behind closed doors as a preventative measure and in an effort to “support national efforts in safeguarding public health”. Rather than have individuals (that have travelled in from across the globe) germ-sharing on the FROW, Giorgio Armani’s latest collection was streamed from an empty theatre for all to watch via IGTV.
He ended the show with a personal tribute to China by showing select looks from the China-inspired Giorgio Armani Privé Spring/Summer 2009 and 2019 collections.
While we’re sure there were a few flustered influencers that couldn’t get their front-row ‘gram, the choice was a safe one given the rising numbers in the country. Alarmingly, Giorgio was the only one to make the change out of the nine shows that were scheduled.