With summer in full swing and Eid just around the corner, it's time to update your summer holiday style... but this time, it's not in the form of a cute little off-the-shoulder dress - it's your actual suitcase. Since Alexandre Arnault (son of LVMH chairman Bernard Arnault), took the helm of luxury luggage label Rimowa in 2016, he has been spearheading a revamp of the iconic Italian brand.
Backed by LVMH, the millennial CEO has put his main focus on designer collaborations, and we just can’t get enough of them. Creating the first luxury suitcase with Fendi last November, featuring the iconic double “F” logo with black and yellow accents, it was top of everyone’s Christmas list. Now, just in time for Eid, a second drop of the cabin trolley bag has been introduced in two new colours, blue and red, with the additional option of Fendi’s customisable strap and leather paper plane-like charm – the ultimate jet-set accessory.
Putting Rimowa on the map with the next generation, this year the brand has taken things one step further by teaming up with the best of the streetwear brands. From the biggest hype in Rimowa’s history to date – Supreme’s bright red and black cases which sold out in just 16 seconds when they were released in April – to “Anti Social Social Club” emblazoned in hot pink over black hard cases, they've been every Insta stars dream.
Breaking into the accessories market with a little help from Parisian teen-made brand Nasaseasons, this month Rimowa has created limited-edition caps emblazoned with the slogan, “I need space” in reference to Nasaseasons' urban collection. Coupled with 14 playful luggage stickers for you to create your own collage masterpiece using your Rimowa suitcase as your easel, the stickers are the perfect standout personalisation travel accessory for you to get creative this summer.
But the most recent - and may we add, most exciting Rimowa collaboration to date - and the one that broke the internet when it was first announced on Instagram in September 2017, has to be Virgil Abloh’s Off-White partnership. Set to make their official debut on 20 June at Off-White’s Paris menswear show, the distinctive transparent polycarbonate carry-on cases will soon be filling your Instagram feeds. The clear design, accented with black handles, wheels and discreet branding on the locks, follows Virgil’s recent collaborations with Ikea and Nike.
Playing on the concept of today’s not-so-private privacy culture, Virgil kept the cases see-through; the point being to show off your personal belongings to the world. Either that, or it's a mechanism to bypass airport security a little quicker. Never a bad thing.