Billie Eilish is the style maverick the fashion world didn’t know we needed. From her Burberry bonnet, and Louis Vuitton full-face balaclava to a Gucci x Dapper Dan orthopaedic boot custom-made in Harlem for her sprained ankle, her unconventional accessories alone deserve their own essay. Billie’s Gen-Z aesthetic has already wowed the likes of Calvin Klein and MCM, each of whom tapped her up for ad campaigns in 2019, and this year, she’s already subverted red-carpet norms in a succession of iconoclastic looks by Gucci, Chanel and Burberry for the Grammys, Oscars and Brits, respectively.
Meanwhile, staying tuned-in to her fanbase, as well as a merch collab with MCM, a high-street drop at H&M featured Billie’s signature oversized silhouettes with an emphasis on sustainably sourced fabrics, in keeping with her stance on climate activism. Of course, behind every internet-breaking outfit is a phenomenal glam team – in Billie’s case, fine-artist-turned- stylist Samantha Burkhart who’s just as au fait with creating large-scale installations and paintings as she is styling avant-garde wardrobes for artists including Katy Perry, Diplo and Sia. A testament to the loyalty and trust between them, Samantha first started working with Billie “back when she had 10,000 followers on Instagram and one song on SoundCloud.”
However, her monogram-littered, graffiti-strewn athleisure wear in high-vis hues is more than just a succession of bold, brave, idiosyncratic fashion choices. It’s a conscious decision to opt out of society’s objectification of women’s bodies. “I never want the world to know everything about me. That’s why I wear baggy clothes. No one can have an opinion because they haven’t seen what’s underneath,” she explains. “I want layers and layers and layers. I want to be mysterious.” It’s working. Billie’s brand of social transformation through style is the fashion statement we’ve all been waiting for.