GRAZIA EXCLUSIVE: The Dubai Mall virtual store is now live on noon.com

Grazia Middle East gets the first browse on the unprecedented e-com phenomenon
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GRAZIA EXCLUSIVE: The Dubai Mall virtual store is now live on noon.com
The Dubai Mall has launched an online store on Noon.com

Dubai has always prided itself on being a city where dreams are made, and even during a 24-hour lockdown, this is no different.

Today, the largest mall in the world has opened its virtual doors in an online store on noon.com. Housed in its own site within a site on noon app and website, The Dubai Mall's online store is a sleek, shoppable, shareable solution for retailers and shoppers alike during the new the age of social isolation.

The 24 brands available now span fashion, beauty, sportswear, homeware, and electronics with next-day delivery on selected orders across the UAE and contactless and cashless payment options to respect social-distancing rules. 

Brands on board for the launch are: adidas, Aigner, Bape, Bose, Candylicious, Carpisa, Daniel Wellington, Dyson, Eye Boutique ME, Gina, Giuseppe Zanotti, GO Sport, Grand Stores, Hamleys, Jumbo, Kenkoh, Kryolan Professional Make-up, Lacoste, Mumuso, O Boticário, Police, Reebok Classics, Steve Madden and Ted Baker, with more to be added every day, and all stores and services within The Dubai Mall - including essential retailers such as supermarkets and pharmacies are being encouraged to sign up.

Mohamed Alabbar, Chairman of Emaar and Founder of noon.com, explains, “Serving our customers within the context of the current situation is a challenge we set out to overcome. Our agile teams adapted quickly, anticipating and responding to the needs of residents across the country while abiding by the government mandate to stay home. I’m proud of this collaboration and believe that The Dubai Mall shopping experience on noon.com, is a testament to the power of digital transformation across our ecosystem."

Emma Walsh, SVP of Creative & Content at noon.com, tells Grazia, "It's incredibly exciting how the region's two biggest shopping destinations have united together during this time of adversity. Teams from The Dubai Mall and noon have been working tirelessly to deliver The Dubai Mall's virtual store, and the way the teams have connected together to make this happen is completely indicative of the spirit of the region.

Shop now on noon.com. Race you to the online checkout Grazia girls...

Photo: Leone Vinter for Unsplash