It's safe to say that Alessandro Michele has single-handedly transformed the Gucci brand and made it one of the most profitable in the market to boot.
And now the Creative Director is turning his hand to the humble call centre with the launch of Gucci 9 Hudson in New Jersey in the US.
The space which is the brand’s new North American Client Services Centre, employs over 150 international Client Advisors, and has been given a glam Gucci makeover to look more like a showroom than your usual uninspiring office space.
Designed by the brand’s Florentine atelier, upholstered folding screens separate different spaces, plush teal carpets cover the floor and iconic Gucci items including the Dionysus bag are displaced in glass cases, just like they would be in a store.
Speaking at the offical office opening, Gucci’s CEO Marco Bizzarri revealed that although the fit-out was an “investment”, he believes that surrounding employees in “beauty” can only have a positive effect on the business.
And that focus on positivity is also present in the brand’s hiring process – staff must undergo a blind interview and voice training by a British speech expert before getting the job.
“No one sees the faces of the people so we try to understand what kind of empathy could have come through the telephone, through email," he added. "We believe that a smile has a sound."
Photos: Unsplash and Instagram