A long time ago in a galaxy far, far away… Gucci announced that it’s going full robo. Okay, it was just the other day, but you can’t blame us for being dramatic when robots are part of the equation.
Allow us to explain. Gucci’s latest trainers are now going to be made by robots. ‘Reingenious’ is the name of the patented footwear fashioning (literally!) machine, which is based in Gucci’s ArtLab prototype factory in Florence, Italy.
The machinery is envisioned to provide 30-35 per cent production automation within the brand in order to increase output to meet customer demand. “Out of Stock” may actually become a thing of the past.
Marco Bizzarri, CEO of Gucci, maintains that this could provide not only manufacturing benefits but also creative benefits, saying, “If you internalise production, you are able to experiment much more in terms of innovation.” So if you thought Gucci’s green-skinned two-headed models were the peak of creativity, you might be in for a surprise.
This innovation has however brought up questions and qualms from certain other brands (we see you, Prada) on whether this machinery can provide the craftsmanship that handmade products boast.
Note to self: Robot invasion may begin in Italy.
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