Gucci is going seasonless. Here Alessandro Michele explains why

Alessandro Michele makes the announcement in a series of lockdown diary entries
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Gucci is going seasonless. Here Alessandro Michele explains why
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When Alessandro Michele made his catwalk debut as Creative Director of Gucci, his aesthetic changed the face of fashion. So in times of uncertainty for the industry, Alessandro has emerged, sharing intimate pages from his private diary while quarantined in Rome proposing A New Creative Universe for Gucci to change the face of fashion once more.

Publishing a page of his diary written on 3 May 2020, entitled The Sacred Power of Producing Reverberations, he writes: “I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call. We will meet just twice a year, to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.”

This is one of six musings written from 29 March to 16 May, written in his home in Rome during Michele’s own lockdown in Italian and English. Alessandro continues, "The change I imagine involves the capacity to reconnect with the deepest reasons that I imagined my entry into the fashion realm. I feel teh need to renew a bond, purifying the essential by getting rid of the unnecessary." 

The COVID-19 pandemic has put an abrupt halt to the second most polluting industry in the world. The lockdown has stopped production, obliged store closures, lead to cancelled shows and trade events. Most designers have been reviewing calendars, show templates and the exploring ways for presentations to go digital.

Read Alessandro Michele's Notes from the Silence in full on Gucci.com