Gucci tells the world: "We are all in this together"

Alessandro Michele believes we can all be changemakers in this crisis
Gucci tells the world: "We are all in this together"
Gucci SS20

The fashion industry was quick to move on the frontlines in the battle against the Covid-19 pandemic, from Prada to Sergio Rossi to Versace. The latest to join the pack is Gucci, who will make two essential donations to crowdfunding campaigns. 

For the We Are All In This Together campaign, Gucci will donate 1 million euros for the Italian Civil Protection Department (Protezione Civile) through Intesa Sanpaolo’s ForFunding crowd-funding platform, where the #GucciCommunity can donate as well via a special website for the cause at The donations will primarly go towards creating new ICU beds as well as strengthing Italy’s health services and organisations.

Illustration by Rome-based artist MP5 for Gucci

Kering's house didn't stop there, but also took to making actions globally with the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the World Health Organization (WHO). The donations will be made through a Facebook US $10 million matching fundraiser, to which Gucci will contribute 1 million euros. The funds help not only to track the spread of the virus, but also supply health care personnel and advance the development of vaccines and therapies. 

The #GucciCommunity is of course, invited donate to the Solidarity Response Fund for WHO.

In a letter to the company's employees around the world,  Alessandro Michele, Creative Director of Gucci, and Marco Bizzarri, President and CEO of Gucci wrote “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the Changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together.”

Go, Gucci!

Photos: Jason Lloyd-Evans and supplied