When it comes to Gucci, iconic is often used to describe the fashion house’s creations – but perhaps the best use of the word is for Gucci’s Tennis 1977 sneaker. Recently uncovered from the archives, the creative process behind its design serves as the inspiration for Gucci’s #AccidentalInfluencer project.
Shot by photographer and artist Max Siedentopf, the quirky idea behind the campaign is imitation and replication, and shows near-identical people accidentally finding themselves in the same situation while dressed alike – something not no far-fetched in today’s world.
The result is a funny yet thought-provoking campaign where the pictures can be interpreted in various ways – some may see it as a hilarious glitch-in-the-matrix-type accidental twinning or the result of outside forces having such influence over our outfit choices that we all end up looking alike. Whichever way you look at it, though, there’s no denying it’s a unique campaign that’ll get people talking.
If you’d like a pair of Gucci’s Tennis 1977 sneakers but don’t have the spare change, you can try them on in the Gucci App with its augmented reality technology. Not as good as the real thing, but at least you’ll have money for dinner.
Photos: Max Siedentopf for Gucci