Members of the Marley family will release a new version of the late reggae star's iconic anthem One Love on 17 July. It is hoped that the record - under the name Tuff Gong International/Amplified Music - will raise up to US$41 million for Reimagine - UNICEF’s global campaign for coronavirus relief efforts to help children around the world.
ICYMI: in 1977, Bob Marley and The Wailers recorded the song in order to spread a valuable message of unity, peace and universal love. The frontman's singer, dancer, fashion designer, actress, and entrepreneur daughter Cedella Marley reminds us, “Over forty years ago, my father wrote One Love about unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren’t able to get together, his message remains truetoday, we can get through this global crisis if we come together through one love and one heart.”
In addition, Pandora will match every dollar raised from the proceeds of the track up to $1 million. Pandora ambassador Halima Aden adds, “I know how detrimental the impact of COVID-19 will be if it hits refugee camps. The loss will be unbearable. In camps, there is no such thing as social distancing. UNICEF needs our help today more than ever and I’m so grateful to my Pandora family, as well as the Marley family, for coming together for this important initiative.”
Chief Product Officer of Pandora, Stephen Fairchild acknowledges, "We need to stand together in these difficult times, not forgetting those who need it most. By coming together with Halima Aden and the Marley family in support of UNICEF, we can contribute together towards ensuring that the post-pandemic world is fairer and more equal for every child."
Let's get together and feel alright. Visit unicef.org/one-love