Has Tiffany launched a game-changing engagement ring?

After seeing this design, we want breakfast, lunch AND dinner at Tiffany's...
Share
Share
Has Tiffany launched a game-changing engagement ring?

While under normal circumstances we'd never tell you to tell your man it's time to commit, we think this Tiffany & Co. engagement ring might be extenuating. The proposal dreamweaver has released a new ring design and we're convinced it's set to be iconic.

After making its sparkling debut in September, according to the brand, Tiffany True provides a new representation of love today. Why? Read on... 

In a world where conscious consumption is rapidly gaining momentum (about time, too), Tiffany prides itself on being a leader in sustainable luxury, adamant about its environmental responsibility and sourcing all its diamonds ethically. We should hope so, too. 

But aside from that, we think the most modern appeal about Tiffany True is how it manages to take that blue-box feeling and stamp it on the design with a slick 'T'; a continuation of the more graphic direction that the jeweller has taken over the past few years with the Tiffany T collection. It's visible branding (clever - and in this day and age, important) but with enough subtlety that it still remains the epitome of elegance. Tiffany - once again, the answer is yes. Swoon.

• Available with a white diamond set in a platinum band, or with a Fancy Yellow cushion modified brilliant diamond set in an 18k gold band 
Photos: Unsplash and supplied