The January sales are nothing new, but Dubai Shopping Festival has come up with an alternative way to inject a fresh feel into sales shopping and celebrate its 25th anniverary, that doesn't involve sifting through rails and rails of clothes to find the best bargains.
Introducing DFS Surprises - the daily shopping deal, running until January 26, where one particular brand or store will give shoppers an incredible promotion until stocks last.
Each deal will only be revealed 24 hours before it goes live, so only those with their eyes glued to the DSF social channels and website will be able to catch the best deals in the city.
Next on the list? Sneakerheads can head to Brand Bazaar in Ibn Battuta Mall on January 6, where all sports footwear will be Dhs95 only.
On your marks...