American powerhouse Michael Kors has opted out of New York Fashion Week, scheduled in September 2020, and will instead show its upcoming Spring/Summer 2021 later this Autumn. In addition, the brand will start selling its new collections to retailers first before presenting it to the public, providing its supply chain extra-time for production.
Following Gucci and Saint Laurent, Michael Kors will move off the fashion calendar aiming to “give the consumer time to absorb the fall deliveries, which will just be arriving in September, and not confuse them with an overabundance of additional ideas, new seasons, products and images,” the designer explained.
Michael Kors joins the latest in a long line of style stalwarts including Ralph Lauren, Tommy Hilfiger, Jeremy Scott and CFDA chairman Tom Ford to abandon the tradition the New York Fashion Week show schedule.
“I have for a long time thought that the fashion calendar needs to change,” Michael Kors acknowledged. “It’s exciting for me to see the open dialogue within the fashion community about the calendar—from Giorgio Armani to Dries Van Noten to Gucci to YSL to major retailers around the globe — about ways in which we can slow down the process and improve the way we work. We’ve all had time to reflect and analyse things, and I think many agree that it’s time for a new approach for a new era.”
Photo: Jason Lloyd-Evans