Any concept conceived by Alessandro Michele is worth getting excited about. No arguments there. Think the world's chicest call centre, Dapper Dan's atelier, Gucci games on our phones, flying A$AP Rocky to Dubai for Sole DXB, turning his design team into a real-life Gucci Gang for Gucci's Epilogue collection, and as of latest, going seasonless with A New Creative Universe for Gucci.
Adding to his genius is Gucci Garden - designed by Michele in 2018, taking up residence inside the historic Palazzo della Mercanzia, which housed the Gucci Museo. Pre-covid, chic shoppers would flock to experience the collaborative mesh of the boutique with the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa before unwinding at Gucci Osteria da Massimo Bottura - the restaurant by three-Michelin-star chef (who also sat down with Grazia Editor-in-Chief, Alison Tay to share his radical food philosophy).
Come the socially distanced age and digital events galore, Michele decided to pass us free online access to the atmosphere housed at Florence’s Piazza della Signoria.
So, even though we can't enjoy lunch al fresco (yet) at Gucci Osteria da Massimo Bottura, we do get to experience Gucci Garden on a new level via our screens. You can easily navigate around the shop and exhibition spaces, comfortably jumping floor-to-floor with information pop-ups at the touch of pink buttons.
Dispersed online, you'll get to explore Gucci Garden Galleria without crowds, or any rush. Peek at old archives and discover retro pieces, such as a leather Bamboo bag from the 50s of the Bagology exhibit, a picnic blanket from the '70s; or learn about Gucci's Cosmic Colors.
At Jardin D'Hiver, you'll find dazzling pieces, such as Alessandro Michele's headpiece with crystal fringes for Gucci Pre-Autumn 18, or Richard Ginori porcelain vases glazed with Flora motif from the '80s as well as a limited edition book titled Useless Magic: Lyrics and Poetry by Florence Welch, with a special cover designed by Michele. Art aplenty, you will spot Japenese artist Yuko Higuchi as well as the many artworks of Alchemical Archways close to the entrance, such as The Divine Mother backdropped by the Cathedral of Santa Maria del Fiore.
Browsing through the exhibit rooms at Cosmorama, you'll get to know the jet-set customer of Gucci and the evolution of the Crest, or switch up Netflix for Gucci's men’s fashion clips from '80s up until today.
But more than lessons in fashion (quite literally), you can also snatch exclusive Gucci pieces, previously only available on site in Italy from accessories to ready-to-wear, or reinvigorate your spirit with a set of Herbarium motif tea cups.
- Grazia Tip: Don't forget to turn on the sound during your virtual Gucci trip!
Explore Gucci Garden at virtualtourguccigarden.gucci.com