Your favourite cartoon characters are making a comeback thanks to UAE boutique The Luxury Arcade and its in-house line, Arcade III. Cue the nostalgia.
Cartoon Network has just collaborated with The Luxury Arcade's founder and buyer Lina Mustafa on a capsule collection that will transport you right back to the '90s eating cereal cross-legged infront of the TV.
The highly anticipated collab will be launching a pop-up from 16-18 October in Dubai Design District, Unit R10, Building 7, before then being sold exclusively on theluxuryarcade.ae... and we predict a sell-out.
So what can we expect exactly? We asked the designer herself...
How did you incorporate your own style and personality while remaining true to the Cartoon Network brand?
"The collection features characters from three CN shows – The Powerpuff Girls, Dexter's Laboratory and Johnny Bravo, which were the most relatable characters to me and my friends. I wanted to make this a wearable collection but I also wanted to encompass the fun side of it since we're working with cartoons! For most of the collection, I played around with different graphics for T-shirts and incorporated Arcade III’s bestsellers, which are the denim-sleeved tees."
What were some of your highlights of working on this project?
"I had a deep feeling of nostalgia the whole way through it. From conceptualising the shoot right the way through to creating the look book, I wanted to make it feel like we had gone back to the '90s. We sourced old-school television sets and inflatable couches that were very reminiscent of a time in Abu Dhabi when my friends and I would watch our favourite cartoons in my living room after school."
The Luxury Arcade is now completely online; are you hoping this will bring more opportunities for both the store and Arcade III?
"After five years of dealing with and growing through the day-to-day demands of a physical store, and with the current progression of the regional retail market, the decision to move online made the most sense for my business. Having an online store, I’m able to not only offer my products to the local vicinity but also expand my customer base tremendously by tapping into both regional and global markets thanks to international shipping."
Let’s talk about your success as a one-woman business; walk us through your career...
"I always knew I wanted to do something in fashion but it wasn’t until my first year of studying fashion design that I became intrigued by the buying and business side of it. Once I graduated from my three-year fashion design programme I pursued a year-long fashion business course. I then moved back to Abu Dhabi at the age of 22 and immediately started working on my store. At the time, I was dealing with fitting out the store, hiring staff and having to go on multiple buying trips, which was an extremely tedious experience but taught me a lot about building a business from the ground up."
The Quick-Fire Round:
1. Name your top five CN shows
The Powerpuff Girls, Johnny Bravo, Dexter’s Laboratory, Ed, Edd n Eddy, Cow and Chicken.
2. Which of the three Powerpuff girls would you be?
Buttercup, for sure.
3. In your friend group, would you say you’re more of the Shaggy/ Scooby type or the Fred Jones type?
Neither! I’m definitely the Velma. She’s the smarty-pants.
4. Favourite Cartoon Network villain?
5. Would you rather be a superhero or a villain?