It takes a creative genius to even put Mary Katrantzou in the same room as Victoria’s Secret let alone envision a collaboration between them. Step forward Sophia Neophitou-Apostolou Publisher and Editor in Chief of 10 Magazine, Creative Director of the Victoria’s Secret Fashion Show, and long-time friend of the Athens-born, London-based designer. On the eve of the show, Grazia meets Mary at swanky canapé dinner at The Plaza hotel in New York to preview the game-changing collection
Where does the Mary Katrantzou woman meet the Victoria’s Secret girl?
Hopefully in this collection. I think they meet in the love of incredible women – I design for women who love women, so that’s a commonality – women who are feminine, who want to express themselves through art, through design, through colour, and positivity. I think it’s something that’s so important these days. Women who love themselves in turn can love the world we live in. The world is shifting, people are taking those values a lot more personally, and I think fashion should be a tool in you feeling the best version of yourself. I think those are the most important values when talking about fashion – how a woman feels, that she feels the best version of herself the day she’s wearing your clothes, your underwear or anything you’ve designed – that she feels she can be exactly who she is inside.
Will this collection serve as introduction to Mary Katrantzou for a younger audience?
It wasn’t designed to be an introduction to younger audiences, but Victoria’s Secret has such a varied demographic of ages, sizes, occupations and geographical locations, I was aware we were talking to a much broader audience than the one we already have – and that also means younger.
What’s Mary Katrantzou bringing to the Victoria’s Secret party?
Mary’s bringing Mary! For every collaboration, it’s about bringing your own DNA and injecting it into a brand that already has its own DNA, and seeing how those creative synergies come together. To me, I wanted a collection that has many different levels in terms of its wearability – where you wear it, how you wear it. We wanted a lots of the pieces to be dual purpose, to be worn as underwear and also as ready-to-wear. Then most if it has to do with the patterns, which are very uniquely ours which our women love. Colour is a mood lifter so to me, I wanted our section of the show to lift everyone’s mood. When you’re wearing it and when you’re watching the show. Positivity can take you a very long way, especially in this climate.
Photo: Getty Images