When she’s not busy jet-setting to strut down catwalks worldwide, Imaan Hammam is busy serving looks in high-end fashion campaigns, latest of which is for British luxury label Alexander McQueen.
The Dutch-Moroccan-Egyptian model appeared alongside Vivien Solari and Felice Noordhoff for Alexander McQueen’s spring/summer 2020 collection.
The 23-year-old modelled an appliquéd and ruffled oyster dress patchworked in silk jacquard, organza and tulle reworked from past collections.
In another shot, she’s seen sporting a sharply tailored yet deconstructed jacket over a white lace-trimmmed shirt.
Directed by M/M Paris, the campaign is set in a beach house. “Each look tells its own story. The connection between the clothes is the time it took to make them. I was interested in clarity and paring things down, in the essence of garments – stripping back to the toile,” Sarah Burton, creative director of Alexander McQueen, mentioned in a press release.
Considered part of the fashion world's new generation, Imaan Hammam has actually been working as a model for ten years now (yes, she's still only 23). Discovered at age 13, she made her fashion week debut at the age of 16, when she opened for Italian designer Riccardo Tisci’s Givenchy spring/summer 2014 show. Casual.