Imaan Hammam's new collab shut down New York Fashion Week

Obviously Drake couldn't say no to a party
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Imaan Hammam's new collab shut down New York Fashion Week
@frame

On Thursday, Instagram witnessed celebrities flocking to New York-based restaurant and former opera house Chinese Tuxedo for a very special celebration. Carolyn Murphy, Sean O’Pry, Indira Scott, and Daphne Groeneveld were among the many guests who interrupted their Fashion Week schedules to enjoy dumplings and spring rolls.

What was the VIP event? Dubbed Imaan X Frame, it celebrated the collaboration between Moroccan-Egyptian-Dutch model Imaan Hammam and US brand, Frame, and had everyone dancing the night away. Not one to miss a party, Drake also stopped by to support Imaan on her big night.

The real star of the event, however, was Hammam's inclusive capsule collection with Frame. Championing diversity and individuality, the campaign was shot by Erik Torstensson, Co-Founder and Creative Director of Frame, and is reflective of Hammam's values, who is a passionate promoter for diversity within the industry.

Part of the collection are graphic hoodies, which have the words 'freedom', 'diversity', 'youth', and 'empowerment' printed on them. In a campaign video, Hammam explains: “I chose the word ‘diversity’ because I think that everyone is unique and deserves to be celebrated. I chose ‘youth’ because I started as a young girl and because I think it’s very important to bring a lot of knowledge to the kids and show them that they can actually think big and follow their dreams. I chose ‘empowerment’ because I think it’s very important to inspire and empower young girls around the world so they can actually express themselves and be themselves.”

Previously featured in campaigns for Céline, Coach and Maison Margiela, as well as high-street retailers like H&M and Topshop, it only makes sense that she launch her own capsule collection with an oh-so-cool partner. Ever since its launch in 2012, Frame quickly became the IT girls' go-to, and has been seen on Emily Ratajkowski, Chrissy Teigen, and Kourtney Kardashian. 

The best part? The collection comes out today! We'd advise you to keep checking back on Frame's website - it won't be there long.

Photos: Instagram