Here it is in all its glory: the bubblegum-pink, mutton-sleeve mini that launched a thousand Insta posts - including this fabulous one from @lornaluxe. The brand behind it? Copenhagen-based ROTATE Birger Christensen; barely a year old and already taking over our real and virtual lives alike.
Founded as a collaboration between multibrand boutique Birger Christensen and dreamy influencer and stylist duo Jeanette Madsen and Thora Valdimars, ROTATE has rapidly cemented itself as a serious contender. Among others, the UAE's Ounass has sat up and taken note, buying heavily into the Scandi brand's 'gram-worthy dress offering - a well-edited line-up of hits that's threatening to muscle in on the other Danish label currently wearing fashion's crown - Ganni.