Luxury online retailer Farfetch has partnered with Gucci to bring us the ultimate content collaboration. ‘Open House’ is an eight-month-long storytelling collaboration taking place as part of Farfetch’s ‘communities’ initiative, and involves invading fashion-lovers’ homes. We hope you’ve fluffed your pillows.
The project welcomes Gucci into the homes of individuals from Paris, Tokyo, Toronto, Rio de Janerio and London to name a few. Open House aims to explore the effect of culture on style, and shows individuals in the context of their home environments.
By allowing Gucci into their homes, each individual will not only showcase their personal style, but also their personalities and backgrounds, allowing us to discover Gucci’s new pieces in a way that’s never been done before. This project marks the first time Farfetch and Gucci have worked together for a content collaboration, and we couldn’t think of a better place to start.
Photos: Courtesy of Farfetch