Kanye West makes a power move towards his dream of becoming "the Steve Jobs of Gap"

Kanye West is expanding his Yeezy empire with a 10-year partnership with the all-American brand
Kanye West makes a power move towards his dream of becoming "the Steve Jobs of Gap"
Was Kanye plotting his Gap takeover with Off-White and Louis Vuitton Creative Director of menswear Virgil Abloh? 

Five years ago - the same year has is Yeezy line made its debut at New York Fashion Week - Kanye West told the world, "I'd like to be the Steve Jobs of the Gap, I'm not talking about a capsule. I'm talking about full Hedi Slimane creative control of the Gap."

The rapper, singer, songwriter, record producer, composer, entrepreneur and fashion designer used to work at the Gap in Chicago as a teenager and returns with a 10-year deal. "We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership," Mark Breitbard, Global Head of Gap Brand, who if Kanye has his way, should probably be worrying about his job, right about now.

Kanye has appointed 25-year-old British-Nigerian designer Mowalola Ogunlesi as Design Director to create the range of "modern, elevated basics for men, women and kids at accessible price points," according to a statement from Yeezy. Kim Kardashian has already given us a glimpse of Ogunlesi's designs, sharing a snap with Kanye at their Wyoming ranch in his 'n' hers wet-look leather ensembles.

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Happy Sunday

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Will wet-look leather make it into the Yeezy Gap debut collection? We'll have to wait until 2021 to find out.

Photo: Rex Features