In case you missed it, Instagram-queen Kim Kardashian launched her own brand of Solutionwear last week and, much to the internet’s dismay, named it ‘Kimono’. Now, the entrepreneur is no stranger to backlash and criticism – seemingly everything she does is deemed wrong in some way. Usually Kim keeps calm and carries on, however this time she’s been forced to take action.
The entrepreneur took to Instagram yesterday to announce she would be changing the name of her Shapewear line. “When I announced the name of my shapewear line, I did so with the best intentions in mind,” she starts, before going on to say “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.”
Kim’s Solutionwear is her take on traditional shapewear, except her range will come in a variety of shapes, so they can be worn under any garment, and will be available from XXS-4XL and in nine skin tones.