While some celebrities might cringe at the memes they’ve inspired, Kylie Jenner is backing her Rise and Shine meme in big way, and is even making money from it.
Last week a clip of the billionaire singing the words “rise and shine” to daughter Stomi during a tour of the Kylie Cosmetics office instantly went viral.
And seeing the funny side, Kylie wasted no time in getting in on the act, posting several meme-related posts to her Instagram page, and manufacturing official Rise and Shine merchandise to boot.
The items which are available to purchase on The Kylie Shop, feature two hoodies and cost Dhs239 a pop, and both the black and white versions depict Kylie’s face as the sun and feature the phrase “Riiise and Shiiinnee”.
We're guessing the alarm clocks, mugs, pyjamas and other bedtime related paraphernalia are en route.
Several music-makers have also voiced their appreciation for Kylie’s singing skills, with both Ariana Grande and Miley Cyrus taking to social media to big-up the make-up mogul’s talent and sample her lyrics.
Our prediction? It's only a matter of time before momager Kris copyrights the lyrics, if she hasn't done so already.