Level Shoes got 2 regional poets to create its Ramadan campaign and the results are beautiful

Poetry in motion
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Level Shoes got 2 regional poets to create its Ramadan campaign and the results are beautiful

Poet Fatima AlSaad

Round of applause for Level Shoes please, who have managed to produce a touching, beautiful ode to Ramadan in their campaign, Where My Shoes Take Me - an introspective poem written for the accessories behemoth by regional poets, Fatima AlSaad and Bassam AlAlawi, and performed in the below video.

Bassam AlAlawi, the poet who co-wrote Where My Shoes Take Me

Brands can all-too often fall back on disingenuous marketing during The Holy Month that misses its underlying message, but asking these young poets to reflect on their childhood, memories and lessons learned along the way is one of the most sincere Ramadan campaigns we've come across. Well played, Level Shoes.

Photos: Supplied