While denim trends come and go, Levi’s is synonymous with the classic blue jean.
But in recent years the brand has been offering its customers innovative ways to change things up courtesy of customisation.
This year at Sole DXB, the brand will be offering just that with its Tailorshop experience, where fans can add a personal touch to their Levi’s Trucker Jackets, white tees or sweatshirt.
Customisation offerings include chainstitch monograms, embroidered patches, eye-pins, screen prints, and fabric panelling, and while the iconic red tab is inherently part of the Levi’s DNA, at Sole DXB you’ll be able to alter it by choosing from a rainbow of colours.
The brand is also giving design buffs the opportunity to get an insight into denim production and will host appointment-based workshops where you can collaborate with master tailors and stylists, plus Jonathan Cheung, Senior Vice President, Design Innovation for Levi's will take part in a panel discussion.
The best bit? Nobody will be able to show up in the same outfit as you.