Louis Vuitton's new jewellery collection is all about personalisation

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Louis Vuitton's new jewellery collection is all about personalisation

The Louis Vuitton SS20 jewellery collection was designed to highlight special moments of life and express the confidence of bold women, and the luxury brand has done just that with its B Blossom collection. 

Taking inspiration from the brand’s star-shaped flower, the collection offers a stunning range of bracelets, cuffs, earrings, pendants and chain necklaces.

Personalisation through stacking, layering and mixing and matching give it a contemporary feel.

And as the campaign video featuring Sophie Turner, Chloë Grace Moretz, Indya Moore, Zhong Chuxi and Signe Veiteber proves, it's how you style it that counts. 

Photos: Instagram