Mall of the Emirates wants to shine the spotlight on local designers

This is one concept we can get behind
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Mall of the Emirates wants to shine the spotlight on local designers

While Mall of the Emirates is known for housing some of the biggest brands in the world, this December the shopping destination is putting Middle Eastern design to the forefront.

Elevate, a unique pop-up concept store set up by of Pierette Yammine and Nadine Kabbara will house more than 50 regional fashion, accessory and homeware designers, giving shoppers the opportunity to discover their collections in a new way.

Running until December 30, the store will also feature talks, influencer collaborations, styling sessions, interviews, and sponsor-led activations.

Speaking about her decision to launch Elevate, Co-founder Nadine Kabbara shared, “We have a firm commitment to support creators and reinforce the impact of design on culture in the Middle East. We therefore produce unique experiences by curating content that inspires the public and celebrates the value of design. At Elevate, we aim at building a stronger relationship between creators and their audiences in order to help them generate business opportunities.”

Photos: Instagram