You don’t need to know anything about Nosheen Bakhsh to see the appeal of her jewellery designs. You certainly don’t need to know that the Saudi designer is running her brand with humanitarian crises at the forefront of her endeavours, supporting charities across the globe - more of which later. Bakhsh’s elegant pieces in white, rose and yellow gold are fuss-free classics that speak for themselves, enough to land her the title of being the first Saudi jewellery designer to present at London Fashion Week.
Sheen was established as a creative outlet by Bakhsh, who came up with the concept while brainstorming her “perfect job”. Considering her passion for jewellery and for social causes, Sheen emerged as a way of combining the two. These combined passions helped to establish the founding roots of the brand: design and humanity.
For each collection, Bakhsh selects a cause to donate a percentage of the proceeds to. These have included the UN High Commissioner for Refugees’ Syria crisis appeal, the Rohingya emergency fund, the Doctors Without Borders medical organisation, and the Revive Kashmir economic development program. Her efforts have been so monumental, Sheen has been awarded the Positive Fashion certificate by the British Fashion Council for establishing a brand with moral and ethical ideals.
With not just humanitarian crises in mind, Bakhsh tackles the issue of sustainability by manufacturing her pieces right here in Dubai, in the hopes to reduce the brand’s carbon footprint. She also takes pride in constructing her pieces out of materials that can be recycled or upcycled, with stones that have been ethically sourced.
Bakhsh explains that the most fulfilling part of her job is “the fact that we are changing lives, even at a small scale, with every purchase. It is so heart-warming to hear back from the charities we’ve donated to and seeing the impact of our contribution.”
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