In this evolutionary time that we live in, fashion and beauty communities have come together to find ways to support people in need and spread positivity through creativity and entertainment amid the pandemic. In March 2020, Miu Miu’s parent company, Prada had donated protective wear and masks to hospital healthcare workers in the frontline against the novel and persistent coronavirus which has now infected over 3.1 million people worldwide.
Now, Miu Miu invites its diverse social media following and notable figures from the realms of sport, art, dance, and fashion to take part in the #MiuMe project by donning on your favourite Miu Miu purchases, filming yourselves wearing them in your environment, and uploading the footage on your Instagram with the hashtag #MiuMe and tag @MiuMiu for a chance to be featured on Miu Miu's official Instagram page consisting of 7.4 million followers.
"Each video will present the spectacle of someone we admire spending time in their own company, a playful conversation with the self for all the world to see...Feel free with your own bits from Miu Miu collections past or present, mix it up in ways you normally wouldn’t and share it with us," said Miu Miu.
Watch as Harriet Verney, Editor of The Love Magazine, kickstarts the show with a video of herself lounging around her home, decked in Miu Miu:
A major plus, aside from being involved in the Miu Miu universe, you won’t need a professional camera. They’re open to raw mobile edits, displaying to the world the behind-the-scenes in the life of a Miu Miu lover.
Phone cam and Miu Miu purchases at the ready?
Photos: Jason Lloyd-Evans