IT’S HERE! We've finally seen the next H&M designer collab storm the catwalk, and it's now available online and in stores.
“The collaborations are a celebration of fashion, like a global party that everyone is invited to,” says H&M’s creative advisor Ann-Sofie Johansson. Picking up the baton from Erdem, this year is the turn of Moschino’s Jeremy Scott. “I wanted this to be the real deal, like an extra Moschino collection for the season, with the same energy, the same impact, the same authenticity,” explains Jeremy, who says he “freaked out” (in a good way) when H&M approached him.
“Fashion should be democratic. I don’t think things should get dumbed down when they’re at a lower price point. If anything, they should be more fierce.” Cue: leather dresses, super-cropped jackets, metallic trouser suits and heeled hiking boots.
Archival touches – like the CD print and brazen gold trompe l’oeil chains – are remixed for now. Sweaters and baseball shirts emblazoned with Disney characters have 'sell out' written all over them.
Fun is at the heart of the collection – there’s even a logo sweat for your dog. “Humour is so much part of what makes Moschino tick,” says Jeremy. “It was so much fun thinking about the pieces that will make the fans go crazy.” And crazy they will go – make sure you mark 8 November, when the collection hits stores, as a key date in your diary.
Photos: Supplied and Instagram