Naomi Campbell is calling out brands who use diversity as a marketing tool

The 49-year-old original super isn't afraid to speak her mind
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Naomi Campbell is calling out brands who use diversity as a marketing tool

Diversity and inclusiveness are two of the biggest buzzwords in fashion right now, and brands are clamouring over themselves to appear on board.

But supermodel Naomi Campbell is calling BS on faux-woke fashion statements, and has revealed that she isn’t afraid to turn down work if she suspects a company is trying to cash-in without having the credentials to back up their claims.

Speaking to The Guardian, the 49-year-old Londoner shared that she recently turned down the offer to do an exclusively black show, because she didn’t agree with the message the brand was trying to convey.

“We just want balance, end of story. I won’t do an all-black show, for instance, because it would be hypocritical given what I’ve stood for [balanced inclusion], for so long,” she revealed.

“I can see clearly when brands want diversity because they get it and think it’s the right thing to do – and the ones who just think it will look bad if they don’t,” she added.

And while the runway icon didn't name names, you have to applaud her tenacity for calling out the elephant in the room and acknowleding that although the fashion industry appears to have changed, it has a long way to go before diversity and inclusion are not the exception. 

Photos: Instagram