Pandora pledges it will only use recycled metal by 2025

The jewellery brand leads the journey to a more circular economy
Pandora pledges it will only use recycled metal by 2025

Pandora has made the charming commitment to use only recycled materials such as silver and gold for its collections by 2025.

With manufacturing facilities located in Thailand, Pandora pledges to stop mining metals and purchase exclusively from recycled sources. This will result in cutting carbon emission by two thirds for silver and by more than 99 per cent for gold.

According to Pandora CEO Alexander Lacik, “Silver and gold are beautiful jewellery materials that can be recycled forever without losing their quality. Metals mined centuries ago are just as good as new. They will never tarnish or decay. We wish to help develop a more responsible way of crafting affordable luxury like our jewellery, and prevent that these fine metals end up in landfills. We want to do our part to build a more circular economy. ”

As of today, 71 per cent of the gold and silver in the Pandora jewellery company comes from recycled sources. Shifting entirely to recycled materials will diminish CO2 emissions, water usage, and be better for the environment.

Materials that Pandora uses to fabric its products

“The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources. For many years, Pandora has used recycled metals in our designs. Now we are ready to take the next step and stop using mined silver and gold altogether. This is a significant commitment that will be better for the environment and make our jewellery more sustainable,” Lacik continues.

The decision to utilise uniquely recycled silver and gold includes all use of these metals in the Pandora jewellery company, as well as grains, semi-finished items like chains, and other parts from suppliers.

Additionally, Pandora will source 100 per cent renewable electricity at its two jewellery crafting facilities located in Thailand, and by 2025 the international company shall be carbon neutral across its entire operations..

Photos: Courtesy of Pandora