Raf Simons teams up with Miuccia Prada to become Co-Creative Director of Prada

Welcome to the family, Raf!
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Raf Simons teams up with Miuccia Prada to become Co-Creative Director of Prada

Miuccia Prada just got a new right-hand man. Raf Simons, once the Calvin Klein Chief Creative Officer, will be joining the Prada family as Co-Creative Director and will work “in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making”.

The fashion world has been speculating for months about the partnership, and it was finally confirmed in a secret press conference held during Milan Fashion Week. Raf shared his excitement about embarking on a new journey, and spoke about their plans to inject more creativity into fashion, saying “One of the main reasons why Miuccia and I have been talking a lot over many years is that we question the position of creativity in general, in a climate in fashion that is more and more becoming, and more and more focuses, on the business aspects”.

The foundation of this partnership is respect – both individuals will have equal input into the creative process, allowing for a new, fresh vision and an open conversation. The innovative pair don’t want you to forget that this is an even partnership, as the press release shared by Prada repeatedly states that the partnership “is born from a deep reciprocal respect - it is a mutual decision, proposed and determined by both parties”.

Each designer is a force in their own right and are regarded as two of fashion’s best, and it will be interesting to see whether this is a case of too many cooks, or if we’ll see one of Prada’s best collections to date.

Raf will officially join the Italian powerhouse on 2 April and we’ll see the first collaborative collection in Milan in September this year, where they’ll show their Spring/Summer 2021 womenswear collection.

Photos: Instagram and courtesy of Prada