Reebok steps up its sustainability factor with its first plant-based running shoes

Eucalyptus? More like shoe-calyptus (sorry)
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Reebok steps up its sustainability factor with its first plant-based running shoes

An ingredients list is the last thing you’d expect to come with your running shoes, but Reebok’s Forever Floatride GROW shoes come with just that.

In a bid to step further into sustainable fashion, the athletic brand has announced the launch of its latest design; a plant-based running shoe.

Created as a greener version of their award-winning running shoe, the Forever Floatride Energy, the new product ditches petroleum-based plastics for all-natural materials, coming with a biodegradable upper made from eucalyptus, cushioned midsole made from castor beans, and sock liner made from BLOOM algae foam.

“The biggest challenge in making a shoe like this was developing plant-based materials that could meet the high-performance needs of runners,” said Bill McInnis, Vice President, Reebok Future.

“During the three years we spent developing this product, we heard loud and clear that the idea of a plant-based running shoe resonates strongly with serious runners. But those same runners felt just as emphatically that they would never compromise on performance,” McInnis explains.

“The Forever Floatride GROW is the result. Plant-based performance – with no compromise.”

The new style builds upon the brand’s sustainable lifestyle footwear collection, Cotton + Corn.

“Our Cotton + Corn collection was the first step in making shoes from things that grow. Now, we have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market.”

Photos: Supplied and Unsplash