With the fashion industry coming in as the second biggest pollutant in the world, you can see why the conscious got the better of five fashion innovators – a former stylist, fashion buyer, photographer, model and press officer – and why they have entered the sustainability arena to make a difference. These beautiful collections are not only ethical but also made from eco-friendly fabrics robust enough to see you through many a beach day looking hot-to-trot with your conscious clear, too.
A fashion photographer who worked in-house at several major e-commerce sites, Raki decided to step out of the bubble and create her own luxurious, yet sustainable swimwear brand. And aren’t we happy she did. Sweet saccharine stripes meet tangerine orange bikini sets, while for the more reserved sunbather there are classic black spaghetti strap styles.
With Kate Moss as their design motif, the LA-based designers Lauren Arapage and Joshua Shaub (former fashion buyer and press officer) went down the 90s inspiration route and didn’t miss a beat. The style is simple and minimalistic with hints of leopard print for poolside rockstars and deep scooped backs. They intend their eco-friendly designs to be worn by the pool or rocked out with jean shorts. We like where they're going with it.
Former model Yael Aflalo wanted to make a difference after she began to question what impact her involvement in the fashion industry had had on the environment. She went from repurposing tea dresses found at flea markets to creating a line packed full of “killer clothes that don’t kill the environment” as they company tag line puts it. Reformation’s latest addition is a swimwear range that is every bit as fierce and ethical as the rest of the collection.
It was this former Vogue Paris stylist’s concern for the marine environment that made her reach for ethically produced, discarded fishing line and plastic litter, otherwise known as Econyl® yarn, to create a line of minimal one pieces and bandeau bra sets.