Saint Laurent opts out of Fashion Week

Could this be the future of fashion?
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Saint Laurent opts out of Fashion Week
Saint Laurent AW20

Saint Laurent has now announced it will not present its collections in any of the pre-set schedules of 2020, ushering the way for its own calendar instead.

Skipping the traditional schedules altogether, Saint Laurent will launch its collections according to an up-to-date approach plan. This step could also foster a more sustainable fashion industry as well as enable the French luxury house to connect with people in their own space and lives.

Having the means to beat its own rythm - coupled with Creative Director, Anthony Vaccarello's creativity, we are very excited to see how it will all come to life.

Following the cancellation of Paris Couture Week and Fashion Weeks in Seoul and Tokyo; Shanghai Fashion Week, which took place from 24-30 March, becoming the world's first Fashion-Week event to go fully digital after livestreaming its Autumn/Winter 2020 collections; and the annoucement by the British Fashion Council that London Fashion Week Men’s would go digital, combining menswear and womenswear between 12-14 June. 

The decision by Saint Laurent allows it greater flexibility to meet consumer demands and perhaps, serves as a much needed rebirth for the creative industry. Could the future of fashion arrive sooner than we think? Keep your eye on Grazia Middle East to find out! And in the meantime, enjoy the digital version of the magazine, free to download here

Photo: Jason Lloyd-Evans