Fashion Futures, a brand new initiative organised by the Ministry of Culture in the Kingdom of Saudi Arabia, will see fashion’s digital disruptors, design mavericks and inspiring leaders discuss their careers and engage in debates, hands-on workshops, masterclasses, and Q&A sessions during a special two-day event that kicks off today in Riyadh.
With sustainability at the heart of its initiative, the conference which will take place in the Cultural Palace, will see some of the most important people in fashion, globally and regionally, discuss the future of the fashion industry and some of its most pressing concerns.
Grazia Middle East’s Editor in Chief, Alison Tay, is one of 10 journalists worldwide who have been invited to the kingdom to attend the exclusive event.
Featuring a jam-packed schedule, highlights include Ravi Thakran, Group President of LVMH South Asia & South-East Asia, Australia and Middle East, and Chairman and Managing Partner at L Catterton discuss how the fashion industry is a growing global industry, before Dutch designer Iris van Herpen details the future of couture.
The conference will also host talks surrounding brand-building and storytelling in the age of Instagram, and will see American fashion writer Bob Colacello and French stylist Carlyne Cerf de Dudzeel share anecdotes from their careers during the Legend Interview sessions.
British designer Giles Deacon will take to the stage to discuss the importance of building your fashion family, and sustainable solutions and how sustainability is the key to fashion’s future in the kingdom and beyond will also be discussed.
Arwa Al Banawi and Hatem Alakeel will share their insights on how Saudi has shaped their designs, and Her Royal Highness Princess Noura Bint Mohammed Al Saud will reveal details about how she started her jewellery line, Nuun Jewels, and the practicalities of transitioning from a local to a global audience alongside Honayda Serafi, Founder & Creative Director, Honayda; Claudio Delunas, Founder & CEO, IDEE Partners Group; and Christophe Penne, Senior Vice President, Merchandising and Marketing, Rubaiyat Modern Luxury.
Plus, the conference will see American hijabi model Halima Aden discuss modesty in the mainstream, before Frederic Fekkai; David Goldweitz, Co-founder and Chief Strategy Officer at Glamsquad; and Alexander Lorestani, Founder of Geltor discuss "Beauty as Innovation".