While many brands are doing their bit and thinking pink this October to raise money for Breast Cancer Awareness, Rihanna’s lingerie line Savage x Fenty is taking its involvement one step further.
In its latest campaign, Savage x Thrivers, Rihanna is giving four young women living with aggressive forms of breast cancer a voice to share their stories, and dispel preconceived presumptions of what someone living with cancer looks like.
Featuring Stephanie Seban, Bianca Muniz, Johanna De La Cruz and Nalie Agustin, the brand will be sharing each woman’s story on its website and on Instagram in the coming weeks, and as the campaign images convey and name suggests, these women aren’t just surviving, they are thriving.
“I want to raise awareness for under-served breast cancer communities and the Savage x Thrivers represent young women of all walks of life living and thriving with cancer,” Rihanna shared in an official statement on the line.
“The easiest way for people to get involved and make a difference is by shopping this box and collection.”
The limited-edition box in question features the Scalloped Lace Bralette and Scalloped Lace Brazilian in Pink AF, an ultra-soft X Rib Pant in Cotton Candy and a Dominoes collectible, and retails at $59.95 (Dhs 220) with a minimum donation of $3.75 for each product sold going to the Clara Lionel Foundation (CLF).
Individual items can also be purchased, with prices starting at $18.50 (Dhs 67.95), and you can shop the collection online at SavageX.com.
Started in 2012, Rihanna set up CLF in honour of her grandparents Clara and Lionel with the aim of providing education, an emergency response to programs all over the world and advocacy to improve the lives of young people.
For more information on the campaign, visit @SavageXFenty on Instagram.