In a country blessed by year-round sunshine, it’s vital to own a stylish wardrobe to take you from beach to brunch to bedtime. But Dubai-based sisters Cyrielle and Charlotte Verstuyft believe their hunger for fashionable, high-quality swimwear has not been satisfied by current offerings in the Middle East, and so they have taken it upon themselves to launch Cocobum, an exclusive online luxury swimwear boutique crammed full of vibrant and colourful collections.
“I’ve lived in Dubai for three years and found it so hard to find a choice of on-trend swimwear. I believe every woman deserves to enjoy her time in the sun in a flawless piece that complements her natural beauty and style,” former fashion-degree student, Cyrielle explains.
We met the duo at their stunning - and permanent - poolside showroom in Jumeirah. Here, Cocobum welcomes clients to touch, feel and try on the collections in an on-point summer setting (we’re talking outdoor pool, palm trees and a pink flower wall to take photos in front of) prior to purchase. Dreamy.
The Belgian-born sisters travel the world to hand select more than 40 internationally popular labels, from Peony Swimwear (loved by Bella Hadid), to undiscovered brands such as super-cool Inasami.
“There's something for everyone,” Charlotte insists. “We stock revealing pieces as well as covered-up clothes. We’re so pleased as now all our favourite brands are in one place.” So, how was the name Cocobum born? “My name is Cyrielle, but here, people mistakenly pronounce it cereal,” Cyrielle laughs. “A nickname of Coco was born, from Coco-Pops. Then I thought of beach-related words, and Cocobum was born.”
Another important factor for the sisters is delivery time. “When I ordered anything to come to Dubai it could take weeks, and there would often be something wrong. Cocobum offers same-day delivery within the UAE,” Cyrielle reveals proudly. And when it comes to quality, there is absolutely no compromise. “Every item of clothing fits perfectly and feels amazing, which means the price point for bikinis starts from Dhs367 and goes to Dhs1,470,” Charlotte explains. “Even if it looks good, if it’s not good quality, we won’t buy it.”
While Cocobum’s current categories include swimwear, resortwear, sunglasses, activewear and jewellery, Cyrielle and Charlotte have plenty more planned. “We’d like to showcase shoes, and we are launching kidswear and may move into menswear too,” they reveal. This passionate pair have got it all to play for.