Sole searching: Nine West's Breast Cancer Awareness initiative

New shoes for a good cause? Yes, please
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Sole searching: Nine West's Breast Cancer Awareness initiative
@ninewest

This October, Nine West has partnered with Pink Caravan, a breast cancer initiative under Friends of Cancer Patients, for a three-week-long initiative to raise awareness on breast cancer, and the best bit is that it encourages buying more shoes.

That's because for every pair of shoes sold at one of its 30 UAE stores, Nine West will be donating one pair of shoes to breast cancer survivors.

The initiative is an extension of its ongoing partnership with Pink Caravan, whose pin sales in Nine West stores has helped raised Dhs 353,360 since 2015.

Pink Caravan was launched in 2011 under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah.

And while new shoes are the perfect way to lift someone’s spirit, Nine West’s fundraising efforts have gone one step further - customer engagement has so far helped sponsor 12 chemotherapy treatments, 247 mammograms and one surgery.

Besides raising funds for breast cancer all year round, Nine West has also raised awareness amongst its customers on early screenings by providing health check-up vouchers and is commited to training employees on raising awareness for the cause.

Shoe shopping that won't leave you feeling guilty afterwards? Sold. 

Photos: Supplied