The rising sustainable fashion industry is nothing new to Stella McCartney - she has been an advocate for sustainability in the industry and is leaving a benchmark for future sustainable fashion designers and innovators. The Stella’s World campaign introduces sustainable practices and demonstrates how to operate as a modern, responsible business; respect for nature, respect for people, respect for animals and circular solutions.
She marvellously incorporated these four ideals in her Autumn 2019 collection, showcasing sophisticated pieces, loose garments, and a new take on the Prince of Wales checked print. The campaign highlights the connection between the Earth, Mother Nature and humans through the models' soft and intimate interaction. As we expect from Stella McCartney, she stays true to her modern and fresh silhouettes alongside her strong belief in sustainability, of which has been the very foundation of her brand.