Step aside Google, there's a new know-it-all in town

...and it's way more fashionable
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Step aside Google, there's a new know-it-all in town

Ever stumble across your search history and realise it looked more like an ode to a pair of nameless woven blue slingbacks? Still a better love story than Twilight despite ending in our tragic resignation to never being able to source them. Well, we’re happy to inform you that’s all about to change.

Not satisfied trawling through the growing heap of fashion week images, ex-Vogue Fashion Assistant Alexandra Van Houtte put an end to the tyranny of runway research with fashion’s first search engine, Tagwalk.

A post shared by The Fashion Search Engine (@tagwalk) on

With a 128,000 picture database, the site allows users to search collections by brand, season, trend, and style, down to fabric (and it even extends to make up looks). In contrast to existing shopping search engines, Tagwalk is designed not only for shoppers, but also for fashion industry professionals, to help trace looks with greater specificity from all runway shows across the globe. Some would say it’s like the inside of Anna Wintour’s mind.

“Even if you are the best buyer or trend searcher in town, no one can have an immediate recall on that much content,” says Van Houtte. Which is why she’s glad to have created something to do that for you. What a time to be alive.

Photos: Supplied and Instagram