Summer has come early thanks to Bloomingdale’s Dubai

Say goodbye to winter blues because your world (and your wardrobe) just got a whole lot brighter
Summer has come early thanks to Bloomingdale’s Dubai

Summer is well on its way and while some may be dreading warmer weather and relentless humidity, we couldn’t be more excited. Why? Because summer means the release of Bloomingdale’s’ Spring/Summer 2020 collection.

Bloomingdale’s’ Let it Bloom campaign showcases all the summer goodness we’ve been missing during cooler months; think soft silhouettes, tropical turquoises and punchy prints.  Bloomingdale's is going bold this summer and, even if you can’t escape the office, its new-season pieces will have you feeling like you’re on holiday every day.

Let it Bloom is celebrating the traffic-stopping shades at Zimmerman and Azzi & Osta, and embracing every trend seen on the runway - from Rotate’s statement pieces to Staud’s ready-to-wear collection.  Spring/Summer 2020 at Bloomingdale’s also means the arrival of the larger-than-life designs from Copenhagen’s Cecilie Bahnsen and the minimalist Devauax who’ll provide all the workwear inspo you’ll ever need.

Stack ‘em up at Bloomingdale’s’ accessories section and raid the Tory Burch selection of cross-bodies and Vanina’s hand-crafted jewellery. '90s babies can throw it back to the best decade in fashion (don’t @ us) with By Far’s nostalgic silhouettes while extroverts-in-training can start their summer with subtle-yet-sassy shapes from Staud and 3.1 Phillip Lim until they’re ready to go all-out with Bloomingdale’s’ tropical collections.

Men aren’t left out of the fun either – new collections from Moschino and Les Benjamins are setting the example for summer with bohemian prints and statement shirts. Pro tip: don’t be afraid to switch it up and dive into the menswear section once in a while. In footwear, sneakers still reign supreme with Nike, Axel Arigato and Off-White leading the pack with iconic chunky silhouettes.

Make space in your wardrobe, pack away those parkas, and get ready to bloom into your best self this summer at Bloomingdale’s Dubai.

Discover more at or in Bloomingdale's The Dubai Mall.

@bloomingdalesme #bloomingdalesdubai

Photos: Supplied