REAL FUR IS A FAUX PAS
Gucci’s ban on animal fur in 2017 had a domino effect down the fashion chain, and now there’s nothing more uncool than wearing real fur. This month Chanel banned fur and all exotic skins – lizard, snake, crocodile – while future collections from Burberry, Versace, Armani and Zara, who also dropped fur earlier this year, will reinforce the belief that precious animals don’t need be harmed to satisfy style needs.
OK, we admit it: we may have spat out our morning Cheerios when we saw the renaissance of teeny tiny sunglasses in our social feeds, but, as with all the “we wouldn’t touch it with a barge pole” fashion trends, we were soon all over them. They may be utterly useless at keeping the sunshine out of our eyes, but fashion doesn’t always have to be useful, does it?
Prada backstage AW18
Ten years ago we would have rolled our eyes at eco-friendly collections that mainly comprised organic hemp T-shirts. We are all for the healthy running of our planet but with the limited choice, well, we felt there was no choice. This year has seen the rise and rise of ethical fashion brands promoting sustainable collections, and we can’t get enough of them. There’s Veja, the ecological sneaker brand; By Far, which repurposes deadstock leather for its boot and shoe collections; and LA-fashion brand, Reformation for its ethically manufactured collections; plus many more who made us think twice when shopping.
Stella McCartney backstage AW18
COMFORT IS COOL
September saw Valentino send models down the runway in flat shoes, and every mega brand that comes to mind has now invested in a sneaker collection. If we want to, we can leave the house wearing our best dress on top and our favourite sneakers on the bottom and no one is going to judge us for it. Thanks, guys, for finally understanding our comfort needs!
Emporio Armani SS19
HEAR IT FOR THE HAIR CLIP
Hair slide, granny clip, barrette… whatever you want to call it, we are into the embellished hair accessory. Nothing cheers us up more than adorning our tresses with an all-out hair accessory, and on the plus side, it’s great for disguising that fringe we’ve been growing out since January.
Simone Rocha AW18
THE MODEST MOVEMENT
This is one trend that hit home for Grazia Middle East – finally, the world of fashion has woken up to women’s needs for modest wear. We can thank UAE-born e-commerce site The Modist for spearheading the modest movement, and now the bulk of fashion brands, from Max Mara to Zara, have collections that cover us up without sacrificing our style. Hurray for diversity!
Emporio Armani SS19
FUTURE OF FOUNDATION
Thanks to Rihanna’s debut make-up range, Fenty, for pioneering the way for a foundation for every skin tone – 40, to be exact. This year the beauty industry stood up and took notice, resulting in most of our favourite beauty brands increasing their foundation collections, so now we are well on our way to finally finding our perfect shade.
Roland Mouret SS19
GANNI: THE BRAND WE FELL HARD FOR
We have our favourite brands that we flit to and from, but never have we fallen more head over cowboy-boot heels than with Danish brand, Ganni. Over the past year we have filled our closets with Scandi-cool knitwear, shirred smock tops and leopard-print everything. The quality, style and fit has lasting power for longer than one season, something that we and our bank balances are fully embracing. #gannigirlsforever.