It’s not all about the “big four” fashion cities and globally renowned luxury labels anymore. Independent, individual, lesser known labels are being championed by shoppers, retailers and influential industry figures worldwide. This is one trend we at Grazia can all get behind.
Paris, Milan, London and New York have been the fashion capitals for the best part of a century but along with how, where and why we shop, that has started to change. It could be down to market saturation, e-commerce trumping bricks and mortar, emerging markets, social media, changes in consumer culture. Or a combination of the lot... Or none of them at all. Whatever the reason, it’s a change of the straight up positive variety.
Designers who wouldn’t have had a snowballs chance in hell of turning their talent into a career just a couple of years ago do now, shoppers get the innovative, unique pieces they desire, the stores savvy enough to bridge that gap make sales. If that’s not a win-win-win I don’t know what is.
Aside from anything else, fashion was starting to get a bit same-y… Until the likes of L’Afshar, Mochi, Tatia Korsava, Saya by Luba Saranko, Rejina Pyo and N-DUO came along and livened things up. Let’s have more of that please!